UI/UX

Your Partner for Digital Excellence

UI/UX Design

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UI/UX Design Services That Elevate User Experience

In a digital-first world, user experience is not just a feature—it’s a strategic advantage. At Softoholic, we believe great design is invisible yet impactful. Our UI/UX design services transform your product ideas into immersive digital experiences that delight users, drive engagement, and build brand loyalty. Whether you’re developing a mobile app, web platform, SaaS product, or eCommerce store, our design-first approach ensures your users are at the center of every interaction.

Why UI/UX Design Matters

A well-designed interface is more than aesthetics—it’s how your users interact, feel, and decide whether to come back. Here’s how professional UI/UX design impacts your business:

Boosts user retention and satisfaction
Increases conversion rates and sales
Improves product usability and accessibility
Strengthens brand perception and trust
Reduces support costs and bounce rates

In short, UI/UX is not an option—it’s a growth multiplier.

Our UI/UX Design Services

We start by understanding your users, market, and business goals. This ensures the final product aligns with real user needs and behaviors. What We Do: - Stakeholder interviews - User persona creation - Journey mapping - Competitive analysis - Task flows & information architecture

We create low-fidelity wireframes and clickable prototypes to visualize the flow and structure of your product. What We Do: - User flow mapping - Wireframe development - Interactive prototypes - Usability testing

This is where ideas turn into reality. Our designers bring wireframes to life with pixel-perfect interfaces that are both beautiful and functional. What We Do: - High-fidelity mockups - Design systems & style guides - Iconography and microinteractions - Cross-platform responsive design

We validate the design through real-user testing, ensuring it’s intuitive, accessible, and conversion-friendly. What We Do: - A/B testing - Click tracking and heatmaps - User feedback loops - Accessibility audits (WCAG compliance)

Once the design is finalized, we prepare everything your development team needs to bring it to life. What We Do: - Developer-ready Figma or Adobe XD files - Component libraries - Documentation & annotations - Collaboration via tools like Zeplin, Figma, or InVision

case studies

Our UI/UX Design Implementation Process

01

Discovery & Research

We begin by deeply understanding your business, product, target users, and goals. This phase includes: - Stakeholder interviews - Existing product audit - Competitor benchmarking - User research (quantitative + qualitative)

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02

Strategy & Planning

With research insights, we define the design strategy, establish KPIs, and create a detailed roadmap. - Define personas & scenarios - Create user journeys - Align with business objectives

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03

Wireframes & Information Architecture

We build blueprints of your product to outline structure and user flows. - Navigation planning - Screen-by-screen wireframes - Feedback loops

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04

Visual Design & Prototyping

High-fidelity designs are created based on brand guidelines and UX insights. - Design mockups (desktop, tablet, mobile) - Interactive prototypes - Branding, typography, color palettes

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05

Usability Testing & Feedback

We conduct user tests to gather insights and refine the design accordingly. - Remote or in-person testing - Behavior analytics - Iteration based on feedback

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06

Final Design & Developer Handoff

We export assets, write specifications, and collaborate with developers to ensure pixel-perfect implementation. - Design-to-development handoff tools - Support during front-end development - QA feedback and iterations

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Industries We Serve

SaaS & Tech :Dashboard, mobile apps, onboarding
eCommerce :Product pages, checkout, UI microinteractions
Healthcare :HIPAA-compliant portals, booking flows
Education :Learning management interfaces, dashboards
Finance : Fintech apps, user-friendly transaction flows

Why Choose Softoholic for UI/UX Design?

User-Centered Approach : We focus on real user behavior and psychology, not just trends.
Cross-Functional Team :Designers, researchers, developers, and analysts work together.
Agile & Transparent :Frequent updates, client feedback loops, and full visibility.
Design Systems :Scalable UI kits and component libraries for product consistency.
Conversion-Focused : Every design element is crafted to drive engagement and action.

Tools & Technologies We Use

Design & Prototyping :Figma, Adobe XD, Sketch, InVision
Collaboration & Handoff:Zeplin, Avocode, Abstract
User Testing :Hotjar, Maze, UserTesting.com
Accessibility Checks:Stark, Wave, Axe Tools

UI/UX Design Price plan

pr 4 1

UI Starter

£149 (Was £250)

Includes Plan :

  • Wireframes for 1–2 screens
  • Visual style guide (colors, typography, components)
  • UI mockups using Figma or Adobe XD
  • Mobile and desktop previews
pr 4 2

UI/UX Pro

£449(Was £749)

Includes Plan :

  • Up to 10 screen designs with interactivity
  • Journey mapping and user flows
  • Clickable prototypes
  • UI animations (micro-interactions)
  • Usability test plan and suggestions
pr 4 3

Complete UX Suite

£849 (Was £1,415)

Includes Plan :

  • User research (interviews, personas, empathy maps)
  • Competitor UI audits and recommendations
  • Full design system (buttons, inputs, spacing)
  • Developer-ready handoff files (Zeplin, Figma specs)
  • A/B testing recommendations

Frequently Asked Questions (FAQs)

UX (User Experience) focuses on how users interact with a product. UI (User Interface) deals with how it looks. Both work together to create intuitive and engaging products.

Yes. A product that looks good (UI) but is hard to use (UX) will fail. Likewise, great UX with poor UI won’t engage users. We combine both for a complete experience.

It varies based on scope. A landing page may take a week, while a complete SaaS dashboard could take 4–8 weeks. We provide timelines during project scoping.

Absolutely. We collaborate closely with your in-house or outsourced dev team to ensure a seamless design-to-code transition.

We can audit your existing UI/UX and suggest improvements or redesign it entirely based on goals, feedback, and user data.

Yes. We adhere to WCAG standards and ensure that your product is usable by people with disabilities.

How UI/UX Design Impacts Business Growth

Improves customer satisfaction and encourages repeat usage
Reduces user error and support queries
Increases time spent on your product and reduces churn
Boosts conversion rates through intuitive flows and call-to-actions
Creates a consistent brand experience across devices and platforms
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