Your socials get attention. We make sure it turns into leads.
Softoholic plans, creates, and runs your social media and paid advertising across Meta, Google, LinkedIn, TikTok and YouTube — built to generate booked calls and sales, not vanity metrics.
6.4x
AVG. ROAS
-48%
COST PER LEAD
312
LEADS / 60 DAYS
3.1x
ENGAGEMENT GROWTH
180+
CAMPAIGNS LAUNCHED
96%
CLIENT RETENTION RATE
12
PLATFORMS MANAGED
5+
COUNTRIES SERVED
Before Softoholic. After Softoholic.
Most businesses come to us already posting on social media and already running some ads. The problem is rarely effort — it's structure, tracking, and follow-through. Here's what typically changes across a real 90-day engagement.
Posting consistency
Measured across active management clients over a 90-day engagement.
Posting whenever there's time
Content goes out in bursts — busy weeks nothing, quiet weeks a scramble. Captions are written last minute.
A calendar built around what performs
Every post is planned a month out against a content strategy, designed in-house, and reviewed monthly.
Ad spend going out with no clear return
Boosted posts run without proper pixel setup. Nobody can say for certain which pound spent led to a sale.
Every pound tracked to a result
Full-funnel campaigns run with GA4, Conversion API, and GTM configured from day one.
Leads landing in a DM inbox and staying there
Enquiries come in through comments, DMs, and ad forms. Follow-up is manual and inconsistent.
Every lead routed and followed up automatically
Leads from every platform sync directly into CRM with automated qualification and follow-up.
Attention is the new storefront. Softoholic makes sure yours converts.
Your customers are already scrolling, comparing, and deciding before they ever visit your website. Businesses that show up consistently — with the right message, on the right platform — build trust faster, spend less to acquire customers, and out-position competitors.
4.9bn
People use social media worldwide
71%
Consumers more likely to buy from followed brands
-30%
Drop in acquisition cost with integrated strategy
2.5x
Higher engagement for consistent brands
Full-service social media management, platform by platform.
Ad campaigns built around outcomes, not platforms.
We start with your goal — leads, sales, app installs, or awareness — and choose the platform, format, and targeting to match. Every campaign carries pixel tracking, conversion APIs, and clear reporting from day one.
Search, Display & Performance Max
We manage Search Ads for high-intent keywords, Display for retargeting, and Performance Max campaigns that let Google's AI find conversions.
Google Ads cost per lead
Measured across Search + PMax accounts audited and rebuilt.
YouTube, LinkedIn & TikTok Ads
Reach decision-makers on LinkedIn, build awareness on YouTube, and win attention on TikTok with native, UGC-style creative.
Engagement rate
Measured across LinkedIn and TikTok ad accounts.
Retargeting, Lead Gen & Sales Campaigns
We run dedicated retargeting and remarketing to re-engage warm audiences, lead generation campaigns optimised for form fills and calls, conversion and sales campaigns tied directly to revenue.
Landing page conversion rate
Measured across lead-gen campaigns with reviewed landing pages.
From discovery call to scaled campaigns — one clear path.
No black boxes. Every engagement follows the same eight-step process, so you always know what's happening and why.
Discovery Call
Free 30-minute call to understand your business goals, current channels, and what "success" looks like for you.
Competitor Research
Mapping direct competitors' messaging, offers, and creative formats to start your strategy from a position of advantage.
Audience Research
Identifying demographics, pain points, and platforms to build an audience blueprint for all future content.
Strategy
Documented strategy covering content pillars, platform mix, campaign structure, and budget allocation.
Creative Design
Producing on-brand graphics, carousels, and Reels designed specifically for target platforms and audiences.
Campaign Launch
Launching campaigns with full pixel and conversion tracking configured from day one for total measurability.
Optimisation
Weekly performance reviews to adjust budgets, pause underperformers, and scale what is working.
Reporting & Scaling
Clear monthly reports tied to business outcomes with data-driven recommendations for the next month.
Every channel your customers use —
managed under one roof.
Every asset your campaigns need,
produced in-house.
Creative is where most social and ad budgets fail quietly. Our in-house design and copy team produces everything below, so nothing waits on a third-party freelancer.
Reporting built around the numbers
that actually matter.
Every monthly report tracks ROAS, CPA, CTR, conversions, engagement, reach, impressions, video views and audience growth — with full funnel tracking so you can see exactly where a lead came from and what it cost.
Sector experience that shapes
strategy, not just execution.
Travel & Hospitality
Seasonal campaigns and brand-building content for travel operators and hotel groups.
Restaurants & Food
Location-based ads, review-driven content, and footfall campaigns for restaurants and cafés.
Automotive & Manufacturing
Dealer lead campaigns and B2B content for manufacturers and wholesale suppliers.
Technology & SaaS
Demand-gen and LinkedIn-led campaigns for SaaS companies and technology providers.
Legal & Finance
Trust-led content and lead generation for law firms, accountants, and financial advisers.
Beauty, Fitness & Nonprofits
Community-building content for beauty and fitness brands, plus awareness campaigns for nonprofits.
Retail & eCommerce
WooCommerce and Shopify builds, product feeds, and fashion & retail brand campaigns.
Healthcare & Dental
Compliant, trust-building campaigns for clinics, dental practices, and wellness providers.
Schools & Education
Lead generation and content for schools, tutoring providers, and higher-education enrolment teams.
Real Estate & Construction
Listing-driven ad campaigns and lead capture for agencies, developers, and construction firms.
Ten reasons clients stay with us
long after the first campaign.
Certified experts
Meta Ads specialists and Google Ads certified strategists, not junior generalists.
Affordable, transparent pricing
Fixed monthly packages with no hidden fees or surprise add-ons.
Dedicated account manager
One point of contact who actually knows your business and campaigns.
Transparent reporting
Real dashboards and monthly reports — no vanity metrics dressed up as results.
In-house creative team
Designers, video editors, and copywriters under one roof — no outsourced delays.
Fast communication
UK-based team with same-day response times on WhatsApp and email.
Data-driven decisions
Every optimisation is backed by pixel and conversion data, not guesswork.
CRM integration expertise
Leads route directly into Zoho, HubSpot or Salesforce — nothing gets lost.
Automation-first workflows
Deluge and Zoho Flow automations that qualify and route leads instantly.
UK-based support
Based in Birmingham, serving clients across the UK, USA, Canada, Australia and UAE.
Three straightforward packages.
No surprise invoices.
Every plan includes content, creative, and reporting. Choose based on how many platforms and campaigns your growth stage needs.
Starter
Best for local businesses and startups building their first real presence.
- Up to 2 social platforms
- 12 posts per month
- 2 Reels / short videos
- Content calendar & captions
- 1 managed ad campaign
- Basic monthly reporting
Growth
Best for eCommerce, clinics, and agencies ready for consistent lead flow.
- Up to 3 social platforms
- 20 posts + 6 Reels per month
- 2 managed ad campaigns
- Monthly strategy call
- Landing page review & A/B testing
- Dedicated account manager
Scale
Best for established brands spending £3,000+/month on advertising.
- Up to 5 platforms, 30+ posts
- Meta, Google, LinkedIn & TikTok Ads
- Unlimited campaign optimisation
- Advanced tracking (GA4, CAPI)
- Dedicated senior strategist
- Advanced CRM integration
Measurable outcomes, not managed
expectations.
From cold audience to 312 booked leads
Launched Meta Ads with retargeting layered over organic Instagram content in a 60-day sprint.
ROAS scaled from 2.1x to 6.4x
Rebuilt product feed and Dynamic Product Ads structure alongside a UGC-style creative refresh.
LinkedIn-led pipeline for client acquisition
Combined executive content on LinkedIn with targeted LinkedIn Ads to reach hiring managers directly.
What clients say about working with
our social & ads team.
"Our leads doubled within eight weeks and the reporting actually makes sense — no jargon, just numbers tied to real bookings."
Rachel Palmer
Owner, Bloom Wellness Clinic"They rebuilt our entire ad account structure and our cost per lead dropped almost by half in the first month."
David Kaur
Founder, Urban Fit Studio"Finally an agency that treats social media as a lead channel, not just a content calendar."
Michael Turner
Director, Turner Construction"The creative team gets our brand instantly — every Reel looks like us, not a template."
Sana Ahmed
Marketing Lead, GlowSkin Clinic"Our LinkedIn pipeline has never been stronger. Enquiries from ideal clients, not just clicks."
James Bradley
MD, Bradley & Co Recruitment"Transparent from day one — they told us what wasn't working and fixed it before we even asked."
Laura Ng
Owner, The Corner BakeryEverything you need to know
before getting started.
Ready to generate
more leads and sales?
Let's build a social media and paid ads strategy that grows your business consistently — not just for one campaign, but for every month after.
No obligation • Response within 24 hours • Serving clients in the UK, USA, Canada, Australia & UAE