A Zoho CRM specialist team — with everything else your business needs, built in
Softoholic started as a Zoho automation shop in Birmingham and grew into a full digital agency. Zoho CRM implementation is still what we're known for — we also build the websites, stores, and marketing that plug into it.
Systems your team will actually use
We build CRM setups, websites, and automations around how your team already works — not a generic template you have to bend your process to fit.
The go-to Zoho partner for growing teams
We want to be the first call when a business outgrows its spreadsheets and needs a CRM that holds up — then the same call for everything digital after that.
A small team, not a call centre
Developers, designers and a couple of strategists — you'll talk to the person actually building your system, not an account manager relaying messages.
Started with Zoho, grew from there
Zoho Certified Partner
150+ successful implementations globally. We turn complex data into simple, working systems.
View our certifications ›We got into this because so many businesses we spoke to had bought Zoho CRM, switched it on, and then barely touched it — the pipelines didn't match how they sold, and half the team went back to spreadsheets within a month.
So we started fixing that specifically — rebuilding pipelines, writing Deluge functions, connecting Zoho to the tools people were actually using day to day. We focus on real-world application: eCommerce stores syncing directly into Sales Orders, and recruitment agencies automating their entire candidate pipeline.
Today, Zoho remains the core of our agency. We sit alongside your team as developers, strategists, and designers — providing a single point of contact for everything digital, from CRM automation to web development.
What changes when Zoho actually gets set up properly
Most of our new clients have already tried a version of this without it working. Here's the shift.
WITHOUT A CRM PARTNER
WITH SOFTOHOLIC
Zoho CRM, end to end
Setup, migration, custom modules, Deluge automation, and everything after go-live. This is where most of our work happens.
Zoho CRM
Pipeline design, custom modules, and Deluge automation built around your actual sales process.
Learn moreZoho CRM Plus
Unified customer experience across sales, support, and marketing in one connected view.
Learn moreZoho One
Full Zoho One rollouts — one licence running the whole back office, not just the CRM.
Learn moreZoho Recruit
Candidate and client pipelines for recruitment agencies, wired into your existing CRM.
Learn moreZoho Creator
Custom internal apps built on Zoho Creator for processes that don't fit an off-the-shelf module.
Learn moreHubSpot & Salesforce
For teams already on HubSpot or Salesforce, we set up and automate within those platforms too.
Learn moreEverything that connects to your CRM
Once your CRM works, these are the pieces that usually need to feed into it.
Website Development
WordPress and custom-built sites, fast to load and set up to capture leads.
Learn moreWooCommerce
Online stores with orders syncing directly into Zoho, so sales and stock stay in one place.
Learn moreMobile Apps
Hybrid apps for iOS and Android that extend your CRM and customer experience.
Learn moreUI/UX Architecture
Interfaces designed around how people actually use them, not how the sitemap looks on paper.
Learn moreSEO Operations
Technical and content SEO that turns organic search into a steady, trackable source of leads.
Learn moreDigital Marketing
Paid, social and email campaigns reported against the same pipeline your CRM tracks.
Learn moreBranding
Logos, colour palettes, and visual identity built to hold up across your site and app.
Learn moreSocial Media
Day-to-day posting and community management, coordinated with your CRM activities.
Learn moreDifferent sectors, same CRM-first approach
Zoho behaves differently depending on the business. Here's where we've built the most.
Recruitment
Zoho Recruit wired into CRM for candidate and client pipelines.
eCommerce
WooCommerce stores with orders, stock, and customers flowing into Zoho.
Marketing & Agencies
Campaign tracking, lead scoring, and reporting set up to pipeline.
Wellness & Therapy
Booking flows, client records, and follow-ups automated for clinics.
Education
Enquiry-to-enrolment pipelines for training providers and schools.
SMEs & Startups
Right-sized CRM setups for teams that need structure now.
The people behind the systems
A small, senior team — you'll deal directly with the people doing the work.
Tabassum Amin
MANAGING DIRECTOR
Ashutosh Pandey
MARKETING STRATEGIST
Hifza Hayat
GRAPHICS DESIGNER
Fiza Arslan
SENIOR SEO EXECUTIVE
Rida Nawaz
CONTENT WRITER
Sadaf Sana
WORDPRESS DEVELOPERWhat clients say after working with us
Softoholic turned our outdated CRM into a system our sales team actually opens every day. They were quick to respond and clearly invested in getting it right.
SARAH J. — SALES MANAGER
The app they built for us lifted customer engagement by 40%. What stood out was how much care went into the small details of the experience.
MIKE T. — CEO
Zoho not working the way it should?
Tell us what's breaking down — pipelines, automations, or a CRM nobody's using — and we'll tell you honestly what it takes to fix it.