UI/UX Design Agency in Birmingham
Is Your Digital Product Quietly Costing You Money?
Here is something most agencies will not tell you upfront: the majority of websites and apps we first look at are leaking revenue. Not because the product idea is bad. Not because the branding is off. Because the experience is getting in the way.
You have probably felt it yourself. You visit a competitor’s website and something about it just feels right. Buttons are where you expect them. Information appears before you have to hunt for it. Checkout takes sixty seconds. You cannot always name what makes it work, but you know when it does not.
That feeling has a name. It is good UX. And when it is missing from your own product, the numbers tell the story fast.
Bounce rates climb. Cart abandonment holds stubbornly high. App users open the product once and never return. Your team runs campaigns that drive traffic, but the traffic does not convert because the experience kills it at the door. Meanwhile, a competitor with half your marketing budget is taking the customers that should be yours, simply because their product is easier to use.
These are the problems Softoholic was built to solve.
So what actually is UX design?
User experience design is the discipline of understanding how real people interact with your product, finding where they struggle, and removing those obstacles. A UX designer thinks about the path a user takes from landing on your site to completing a goal, whether that goal is making a purchase, filling out a form, or simply finding an answer. When UX is done well, users do not notice it. The product just works. When it is done badly, users leave.
And what does UI design actually do?
UI design is the visual layer sitting on top of that experience. Typography choices. Button sizes. The way colour guides attention. The micro-moment when a form field turns green and a user feels reassured they filled it in correctly. UI design shapes how trustworthy, modern, and credible your product feels before a user has consciously formed an opinion about you.
The two feed each other. Solid UX structure with weak UI feels unfinished and untrustworthy. Beautiful UI built on broken UX is a shop window with no door. At Softoholic, we never separate them.
We Know the Industries Driving Birmingham Forward
SaaS and Tech Startups
Birmingham's startup scene is growing fast, and first impressions in a SaaS product can make or break a trial conversion. If your onboarding flow loses users in the first three minutes, no amount of feature development fixes that. We design SaaS interfaces that communicate value clearly and guide new users toward activation.
Fintech and Financial Services
Designing for financial products is a different discipline entirely. Users need to feel safe before they do anything else. Compliance requirements shape every interaction. We have experience designing financial interfaces that balance regulatory clarity with an experience that does not make users feel like they are filling in a tax return.
eCommerce
Basket abandonment above 70% is normal across the industry, but that does not mean it has to be your normal. Checkout friction, confusing navigation, and poor mobile layout are all fixable design problems.
We work with Birmingham eCommerce businesses on the specific moments in a user journey where money is being left on the table.
Healthcare and MedTech
Users of healthcare products are often stressed, in a hurry, or dealing with something difficult. They cannot afford confusion. Accessibility is not optional here, it is essential. We design health-focused interfaces with that weight in mind.
Manufacturing and Industrial Software
Internal tools, supplier portals, and operations dashboards need to work as reliably as the equipment they support. We have designed complex industrial interfaces that cut training time and reduce errors in operational workflows.
Education and EdTech
From platforms connected to Aston University's growing tech partnerships to independent EdTech products serving schools across the West Midlands, educational products have to work for a wide range of users with wildly different technical confidence. We design for all of them.
Our UI/UX Design Services in Birmingham
How a Softoholic Project Actually Runs
Discovery and Stakeholder Alignment
maps your goals, users, constraints, and the commercial outcomes this project needs to hit. Nothing moves forward without that shared foundation.
User Research and Competitor Analysis
looks at how your real users behave, where they struggle, and where your competitors are creating opportunities you are currently missing.
UX Strategy and Information Architecture
turns research into structure. Sitemaps, user flows, content hierarchy. The skeleton of the product before aesthetics enter the picture.
Wireframes and Low-Fidelity Prototypes
give you something concrete to react to before anyone commits to final visuals. Problems found here cost a fraction of what they cost in development.
UI Design and High-Fidelity Prototypes
bring the product to life. Clickable prototypes let your whole team experience the product before a single line of code gets written.
Usability Testing
puts that prototype in front of real users. We gather data on where they succeed and where they struggle while changes are still cheap.
Developer Handoff
delivers annotated screens, component specs, and interaction notes. No guesswork during the build.
Post-Launch Review
brings us back once the product is live to look at real usage data and plan what to improve next.
Why Birmingham Businesses Work With Us
Plenty of agencies in Birmingham will tell you they do UI/UX. Most of them also do brand strategy, content marketing, paid media, and web development. UI/UX sits somewhere in the middle of a long services menu, staffed by a designer who also handles social graphics on Thursdays.
That is not us.
Design is the only thing Softoholic does. When you work with us, every conversation, every hour, and every decision is focused on making your product work better for your users.
A few other things that matter:
Every design decision we make is tied to evidence. We do not pick layouts because they look interesting. We pick them because user research tells us they reduce friction for your specific audience.
We work to business outcomes, not design awards. A conversion rate lift matters more to us than a beautiful Dribbble shot.
We are based in Birmingham, not billing you from a London postcode. We know this market and we are invested in the businesses building here.
Accessibility compliance is built into every project. WCAG 2.2 standards are not a checkbox item for us. They are a baseline.
We Are a Birmingham Business, Not Just a Birmingham Address
Some agencies list a Birmingham address because it helps with local search rankings. We are here because this is where we work, where our clients are, and where we built this company.
Digbeth, Colmore Row, the Jewellery Quarter, Bournville, Erdington, Sutton Coldfield – Birmingham’s businesses are spread across a city that has been reinventing itself for twenty years. The creative economy running through Digbeth’s old industrial spaces. The professional services clustering around Snow Hill. The manufacturing businesses that have operated along the A38 for generations and are now building digital products to match their physical ones.
We work with all of them. And because we are local, we do not need a brief to understand the context.
UI/UX Design Price plan
UI Starter
£149 (Was £250)
Includes Plan :
- Wireframes for 1–2 screens
- Visual style guide (colors, typography, components)
- UI mockups using Figma or Adobe XD
- Mobile and desktop previews
UI/UX Pro
£449(Was £749)
Includes Plan :
- Up to 10 screen designs with interactivity
- Journey mapping and user flows
- Clickable prototypes
- UI animations (micro-interactions)
- Usability test plan and suggestions
Complete UX Suite
£849 (Was £1,415)
Includes Plan :
- User research (interviews, personas, empathy maps)
- Competitor UI audits and recommendations
- Full design system (buttons, inputs, spacing)
- Developer-ready handoff files (Zeplin, Figma specs)
- A/B testing recommendations
Frequently Asked Questions (FAQs)
A standalone UX audit starts from around £1,500. A full project covering research, wireframes, and final UI design typically sits between £5,000 and £25,000 depending on scope and complexity. We give a clear quote after an initial conversation, not a vague range pulled from a pricing page.
A UX audit takes roughly two weeks. A full design engagement covering research through to handoff usually runs six to twelve weeks. You get a fixed timeline at the start and milestone check-ins throughout.
UX is the logic: how the product is structured, how users move through it, how friction gets removed. UI is the visual execution: what it looks like, how it feels to interact with, and whether it communicates trust. Both matter and neither works well without the other.
In most cases, yes. Without auditing what currently exists, redesigns tend to carry old problems into new clothing. An audit tells you what is actually broken before you decide what to build.
That is actually how most of our projects run. We document everything thoroughly and stay available during the build to answer questions. Good developer handoff is part of the service, not an afterthought.
Figma for design and prototyping, Maze and Lookback for usability testing, Miro for workshops and architecture mapping. All standard tools your team will already know how to work with.
Yes, across web, iOS, and Android. We also have experience designing for wearable interfaces and emerging device formats for Birmingham-based clients in the health and fitness sectors.
We agree on metrics at the start: conversion rate, bounce rate, task completion, time on task, and satisfaction scores depending on your product type. After launch, we revisit those numbers with you.
Let's Fix What Is Not Working
Your product deserves a design that matches the quality of what you have built behind it. If users are struggling, leaving, or simply not converting the way they should be, that is a fixable problem.
Softoholic works with Birmingham businesses, West Midlands companies, and UK-wide clients to build UI/UX that performs. We are not the right fit for everyone. But if you want a specialist team that treats your project like the commercial investment it is, we should talk.
Book a Free 30-Minute UX Consultation
A direct conversation with one of our designers. No pitch deck. You bring your product challenge and we talk through it honestly.
Book Your Free ConsultationGet a Free UX Audit
Already have a live product? We will identify the three biggest UX problems costing you conversions. Free, no commitment, genuinely useful.
Get Your Free UX Audit